If you are from India and you watch even a wee bit TV, you wouldn’t have missed the Vodafone’s ZooZoos. Vodafone with the help of O&M has created a masterpiece with the ZooZoo Ad Campaign. It showcases viral marketing at it’s best. Contrary to the popular perception, ZooZoo’s are not animated characters, they are human beings in costumes in a greyish set. If you want to watch the TV Commercials, click here. To get the full story behind the creation of these masterpieces, click here.
Below are some of the behind the scenes shots of the ZooZoo in action.
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