Sharks In Your Life

Came across this very interesting story on the net. Not sure of the exact source as there are lots of websites with this article. Thought of sharing it with all of you.

The Japanese have always loved fresh fish. But the waters close to Japan have not held many fish for decades.

So to feed the Japanese population, fishing boats got bigger and went farther than ever. The farther the fishermen went, the longer it took to bring in the fish. If the return trip took more than a few days, the fish were not fresh. The Japanese did not like the taste.
To solve this problem, fishing companies installed freezers on their boats. They would catch the fish and freeze them at sea. Freezers allowed the boats to go farther and stay longer. However, the Japanese could taste the difference between fresh and frozen and they did not like frozen fish.

The frozen fish brought a lower price. So fishing companies installed fish tanks. They would catch the fish and stuff them in the tanks. After a little thrashing around, the fish stopped moving. They were tired and dull, but alive. Unfortunately, the Japanese could still taste the difference. Because the fish did not move for days, they lost their fresh-fish taste.

The Japanese preferred the lively taste of fresh fish, not sluggish fish. So how did Japanese fishing companies solve this problem? How do they get fresh-tasting fish to Japan? If you were consulting the fish industry, what would you recommend?

How Japanese Fish Stay Fresh:
To keep the fish tasting fresh, the Japanese fishing companies still put the fish in the tanks. But now they add a small shark to each tank. The shark eats a few fish, but most of the fish arrive in a very lively state. The fish are challenged.

Have you realized that some of us are also living in a pond but most of the time tired & dull, so we need a Shark in our life to keep us awake and moving?

Basically in our lives Sharks are new challenges to keep us active and taste better..... The more intelligent, persistent and competent you are, the more you enjoy a challenge.

If your challenges are the correct size, and if you are steadily conquering those challenges, you are Conqueror.. You think of your challenges and get energized. You are excited to try new solutions. You have fun. You are alive!

So have you found the Shark in your life?

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ZooZoo

If you are from India and you watch even a wee bit TV, you wouldn’t have missed the Vodafone’s ZooZoos. Vodafone with the help of O&M has created a masterpiece with the ZooZoo Ad Campaign. It showcases viral marketing at it’s best. Contrary to the popular perception, ZooZoo’s are not animated characters, they are human beings in costumes in a greyish set. If you want to watch the TV Commercials, click here. To get the full story behind the creation of these masterpieces, click here.

Below are some of the behind the scenes shots of the ZooZoo in action.

 

View Full Album

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Wolfram|Alpha

Most of us have got accustomed to the google search engine for our daily requirements. What if there was a search engine which went a step ahead and gives you a handful of computational answers depending on your search query?

Enter Wolfram|Alpha (http://www94.wolframalpha.com). The next generation search engine which might not kill google but it is definitely an alternative to many of the questions that google does not answer at one shot.

It's a computational knowledge engine: it generates output by doing computations from its own internal knowledge base, instead of searching the web and returning links. Eventually you should be able to ask it about essentially any kind of systematic factual knowledge. You can get an idea of what it covers today by looking at the examples. It gives you real time answers on weather, stock quotes, time zones, all of mathematical computations, chemistry, physics, socio economic, people, culture etc..

You will get hooked onto it once you have started using it. Spent about 10 minutes on the site and found out some interesting details

• My surname is ranked 831st in the world and one in every 7133 people have this surname. So guess it’s not very uncommon.
• I’m 10,377 days old and there was only 11 hours of daylight on the day I was born.
• 1 million rupees is currently valued at $20,980.
• My country is ranked 7, 2 and 12 among the biggest countries in terms of area, population and GDP respectively.
• I’ve learnt the full native name for my country just now. Shame on me!

Stephen Wolfram and his team certainly weren’t short of humor when they built this search engine. People have been finding some interesting easter eggs within Wolfram Alpha, triggered by specific questions or events. Ben Parr has posted a collection of these which at

http://mashable.com/2009/05/17/wolfram-easter-eggs/

http://mashable.com/2009/05/17/better-wolfram-easter-eggs/

Would definitely recommend everybody to spend some time time on Wolfram|Alpha, go through the examples, screencast, community forum.. You will certainly learn something new every time you pay a visit.

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